When candy sales go atomic

Some marketing goals are soft. Not this time. Warheads needed to sell 250,000 units in under two weeks or miss a major, opportunity with a massive retailer. So we made sales itself the spectacle. The more candy sold, the bigger the real-world explosions we triggered: public, physical, and impossible to ignore. What would have been a routine retail push became something people didn’t just buy, but actively followed: watching the counter climb, sharing the blasts, talking about what would happen next, and rooting for the next detonation.